






CW-W2401 5L Video Smart Pet Feeder with Anju Cloud App
CW-W2401 5L Video Smart Pet Feeder with 2MP HD camera, two-way voice intercom & Anju Cloud App remote control. Dual stainless steel bowls, 15-sec voice recording, scheduled feeding (1-9 meals/day, 10g±2g/portion), sealed food outlet, elevated base, low-food reminder. 5V/2A power with 3x D-size battery backup. Dry kibble only (3-18mm). For cats & small-medium dogs. OEM/ODM available: MOQ 100/500/2000 units.




















1. Product Overview
2. Who Is This Product For?
2.1 Ideal Customer Profiles
Customer Type | Why the CW-W2401 Fits |
Busy professionals who work long or irregular hours | Live 2MP camera plus on-demand remote dispensing means owners can check in and feed from the office, a café, or anywhere with mobile data — no need to rush home at mealtime. |
Frequent business travelers and weekend get-away planners | The 5L hopper covers roughly 3–7 days for a cat or small dog; scheduled meals plus 6-hour battery backup keep feeding on track during short trips and unexpected power cuts. |
Two-pet households (cat + dog, or two cats) | The included dual stainless-steel bowls serve two pets simultaneously; portion granularity of 10 g ± 2 g per portion lets owners set different amounts for each pet via separate meal plans. |
Owners whose pets show anxiety when left alone | A 15-second recorded owner voice plays at each scheduled meal, and the two-way intercom lets owners soothe pets in real time — a meaningful comfort layer beyond basic timed feeders. |
Smart-home adopters who want one device instead of two | Camera + intercom + feeder in a single tower replaces the cost and counter clutter of buying a separate pet camera and a separate automatic feeder; optional Tuya firmware supports Alexa and Google Assistant. |
Pet retailers, Amazon FBA sellers, and independent-store brands | Strong mid-range feature set at a competitive price point, with a clear OEM-to-ODM upgrade path and container-friendly packaging (12 units per master carton). |
2.2 Pet Suitability
- Cats: Excellent fit for all breeds — the dual bowls, camera angle, and 10 g portion granularity match feline grazing patterns and multi-cat households.
- Small dogs: Suitable for toy and small breeds (under 12 kg) — the 5L capacity covers several days, and the dual bowls work for a small dog plus a cat.
- Medium dogs: Acceptable for medium breeds (12–20 kg) on short trips; daily refills may be needed for longer absences due to the 5L hopper size.
- Food type: Dry kibble only, recommended diameter 3–18 mm. The unit includes a low-food reminder alert across all variants.
3. What Scenarios Is It NOT Suitable For?
Scenario | Reason |
Wet food, raw food, freeze-dried with moisture, or moist treats | The auger mechanism and hopper are engineered exclusively for dry kibble. Moisture causes auger jamming, mold, and bacterial buildup inside the food chamber. |
Large breed dogs (20 kg+) | Maximum per-meal output is roughly 90 g (9 portions × 10 g); the 5L hopper empties quickly for large breeds, requiring daily refills that defeat the purpose of an auto feeder. |
Environments with no Wi-Fi or highly unstable internet | App control, live video, two-way intercom, and remote feeding all require a 2.4G Wi-Fi connection. The basic button-only variant (no Wi-Fi, no camera) is available for such settings. |
Pets requiring medication mixed into every meal | There is no dedicated medication compartment. Crushing pills into kibble may cause uneven distribution and auger clogging; a manual bowl or a medicating feeder is more appropriate. |
Outdoor use, garages, or high-humidity locations | The ABS + PC housing and internal electronics are designed for indoor use only. Outdoor moisture, dust, and temperature swings will damage the unit and void safe operation. |
24/7 continuous video recording or cloud DVR needs | The camera supports live viewing and photo capture through the Anju Cloud App. It is not designed for round-the-clock continuous recording or DVR-style cloud storage. |
Extended absences beyond 4–5 days without a pet sitter | Even with a full 5L hopper, pets need human check-ins for water, litter, and wellbeing. Arrange a sitter or neighbor for trips longer than 4–5 days. |
4. How Should Common Pet Owner Groups Choose?
Owner Profile | Fit Level | Key Feature to Emphasize |
Single-cat owner, full-time office job | Strong fit | Live camera check-in during lunch plus on-demand remote feeding if running late; 15-sec voice call comforts the cat at mealtime. |
Two-cat household with different appetites | Strong fit | Dual bowls serve both cats at once; programmable 1–9 meals/day with 1–9 portions per meal lets each cat get the right amount. |
Cat + small-dog household | Strong fit | Dual stainless-steel bowls accommodate both species; elevated base keeps the dog from gulping too fast while the camera watches both. |
Small-dog owner, frequent weekend trips | Fit | 5L hopper + 6-hour battery backup covers 2–3 day getaways; low-food reminder alerts the owner before the hopper runs empty. |
Senior pet on a veterinary prescription diet | Fit with caveat | Precise 10 g ± 2 g portions support vet-directed feeding plans; note that medication must be administered separately, not mixed into kibble. |
Puppy or kitten with a growing appetite | Fit | Adjustable 1–9 meals per day adapts to growth-stage feeding frequencies; portion counts can be increased as the pet grows. |
Overweight pet on a calorie-restriction plan | Strong fit | Granular portioning enables measured daily calorie intake; scheduled meals prevent begging and free-feeding overeating. |
First-time smart-device owner, not tech-savvy | Fit | Anju Cloud App offers step-by-step onboarding with an intuitive interface; the unit also works with manual button feeding if the app is not set up yet. |
Smart-home enthusiast (Alexa / Google Home) | Fit (with Tuya firmware option) | Optional Tuya public-app firmware enables voice commands and automation routines; standard Anju Cloud firmware works as a standalone app. |
5. Lead Time and Order Boundaries
5.1 Standard Stock Model (CW-W2401 — Anju Cloud Video Version)
Parameter | Value | Notes |
MOQ | 100 units | Standard off-the-shelf configuration with Anju Cloud App firmware. |
Sample order | 1–10 units | Sample fee applies; refund policy subject to negotiation for bulk orders. |
Lead time (in stock) | 3–7 working days | Ex-factory; subject to inventory availability at time of order. |
Lead time (production) | 15–25 working days | Varies by order volume and seasonal demand peaks. |
Single unit packaging | 190 × 190 × 250 mm | Color box with foam inserts; user manual included. |
Master carton | 590 × 405 × 525 mm, 12 units | Standard export carton; gross weight approximately 20–21 kg (estimated). |
5.2 OEM Model (Custom Branding)
Parameter | Value | Notes |
MOQ | 500 units | Logo printing, custom color box, localized user manual. |
Customization scope | Logo, packaging artwork, manual language | Hardware, firmware, and the Anju Cloud App remain standard. |
Lead time | 25–35 working days | Includes sample confirmation and artwork approval cycle. |
Tooling / plate fee | Quoted separately | Printing plate fees may be amortized or waived at higher volume thresholds. |
5.3 ODM Model (Full Customization)
Parameter | Value | Notes |
MOQ | 2,000 units | Full hardware, firmware, and app-level customization. |
Customization scope | APP white-label, firmware, housing color, hardware changes, packaging | Deep differentiation for established brands; Tuya public-app firmware can be substituted. |
Lead time | 30–45 working days | Includes tooling, firmware development, certification, and pilot run. |
Certification support | CE, FCC, RoHS | Additional regional certifications available on request. |
6. How Does It Compare to Alternatives?
6.1 Core Differentiators of the CW-W2401
- Three-in-one convergence: HD camera + two-way intercom + automatic feeder in a single tower — buyers avoid purchasing a separate pet camera and a separate feeder, saving both money and counter space.
- Dual bowls as standard: Unlike competing feeders that charge extra for a second bowl, the CW-W2401 ships with dual stainless-steel bowls, directly targeting the large two-pet household segment.
- Dual-app flexibility: Standard firmware runs on Anju Cloud (2MP camera); an optional Tuya public-app firmware variant is available for brands that want Alexa / Google Assistant integration and a broader smart-home ecosystem.
- Sealed outlet + elevated base: The sealed food outlet keeps kibble fresher longer and blocks pests; the elevated feet position both bowls squarely within the camera frame for clear mealtime monitoring.
- Low-food reminder across all variants: Even the entry-level Wi-Fi (no camera) and button-only variants include a low-food alert, a feature often reserved for premium models in competing lines.
- Compact footprint with 5L capacity: At 185 × 180 × 350 mm, the tower occupies less counter space than wider 6L+ feeders while still holding enough kibble for several days of feeding.
- Glossy + matte dual finish: The combination of glossy (PC transparent hopper) and matte (ABS body) surfaces gives the unit a premium two-tone aesthetic that photographs well for e-commerce listings.
6.2 Side-by-Side Comparison
Feature | CW-W2401 (Video) | Basic Timer Feeder | Gravity Feeder | Separate Camera + Feeder |
HD camera (2MP) | Yes | No | No | Yes (separate device) |
Two-way voice intercom | Yes | No | No | Sometimes |
App remote feeding | Yes | Rare / limited | No | Yes |
Scheduled meals | 1–9 / day (Tuya: 10) | Yes (limited) | No (continuous flow) | Yes |
Portion precision | 10 g ± 2 g | Varies widely | None | Varies |
Dual bowls included | Yes | Usually no | No | Usually no |
Hopper capacity | 5 L | 3–6 L typical | 2–10 L | 3–6 L |
Low-food reminder | Yes (all variants) | Some models | No | Some models |
Battery backup | ~6 hours (3 × D-size) | Some models | N/A | Some models |
Price tier | Mid-range | Low–mid | Low | High (two devices) |
Best suited for | Monitoring + two-pet feeding | Budget scheduled feeding | Short trips, simple needs | High-budget separate setup |
7. Is There a Solution Better Suited for Small Teams?
7.1 Recommended Phased Rollout
- Phase 1 (0–6 months): Launch with the standard Anju Cloud video model at 100 units MOQ. Validate product-market fit, collect verified reviews, and monitor return rates before committing to any customization. The dual-bowl standard configuration gives you a differentiator from day one.
- Phase 2 (6–12 months): Once monthly steady sales exceed 50 units, move to OEM (custom logo + branded color box + localized manual) at 500 units to build brand recognition and increase perceived value.
- Phase 3 (12+ months): With proven volume and a clear product roadmap, pursue full ODM for a differentiated line — white-label APP, custom firmware (including Tuya option), and housing color changes — at 2,000 units.
7.2 Variant Options for Small Teams
Option | MOQ | Best For | Trade-off |
Standard CW-W2401 video (Anju Cloud) | 100 units | Quick market entry, demand validation, first listing | No custom branding on device or packaging. |
CW-W2401 Wi-Fi (Tuya, no camera) | 100 units | Budget-conscious shoppers, secondary SKU | No camera or intercom; lower average order value. |
CW-W2401 button-only (no Wi-Fi) | 100 units | Elderly owners, no-internet environments, low-price tier | No app features; lowest margin but simplest logistics. |
OEM (logo + custom box + manual) | 500 units | Building brand recognition, repeat customers | Limited to branding and packaging; hardware unchanged. |
Full ODM (APP + firmware + hardware) | 2,000 units | Established brands with proven volume and capital | Higher upfront cost, longer lead time, greater risk. |
8. MOQ by Category — Quick Reference
Category | MOQ | Lead Time | Customization Scope |
Standard Model (off-the-shelf) | 100 units | 3–25 working days | None — stock configuration (Anju Cloud video, dual bowls) |
OEM Model (branding) | 500 units | 25–35 working days | Logo, custom color box, user manual language |
ODM Model (full customization) | 2,000 units | 30–45 working days | APP white-label, firmware, housing color, hardware, packaging |
9. Container Loading Quantities
Container Type | Master Cartons (est.) | Units (est.) | Notes |
20 ft GP | 224 cartons | 2,688 units | Standard loading; 12 units per carton. |
40 ft GP | 464 cartons | 5,568 units | Standard loading; 12 units per carton. |
40 ft HQ | 500 cartons | 6,000 units | Higher cube allows additional cartons vs. 40 ft GP. |
10. Technical Specifications
10.1 Physical Specifications
Parameter | Value |
Model | CW-W2401 — Video Version (Anju Cloud App) |
Color | White body + Black control panel + Transparent amber (PC) hopper |
Material | ABS (body) + PC (transparent hopper) |
Surface finish | Glossy (PC hopper) + Matte / fine sandblast (ABS body) |
Product dimensions | 185 × 180 × 350 mm (W × D × H) |
Single unit packaging | 190 × 190 × 250 mm |
Master carton | 590 × 405 × 525 mm, 12 units per carton |
Food bowls | Dual stainless-steel bowls (included as standard) |
Base design | Elevated feet — bowls positioned within camera frame |
Food outlet | Sealed design for freshness and pest prevention |
10.2 Functional Specifications
Parameter | Value |
Hopper capacity | 5 L |
Compatible food | Dry kibble only, recommended diameter 3–18 mm |
Camera | 2 MP HD (Anju Cloud App firmware) |
Control APP | Anju Cloud (standard); Tuya Smart public-app firmware available as ODM option |
Video | Live view + photo capture via app |
Voice recording | 15-second custom mealtime voice call |
Two-way intercom | Yes — real-time voice communication with pet |
Remote feeding | Yes — unlimited distance, internet connection required |
Scheduled feeding | 1–9 meals / day, 1–9 portions / meal (Tuya firmware: 10 meals, 12 portions) |
Portion size | 10 g ± 2 g per portion |
Low-food reminder | Yes — included across all CW-W2401 variants (video, Wi-Fi, button) |
Power supply | 5V / 2A (power adapter recommended; USB cable included) |
Battery backup | 3 × D-size (LR20 / 2号) alkaline batteries (not included) |
Battery mode | Pre-set schedules only — APP, camera, intercom, and remote feeding are unavailable during battery operation |
Wi-Fi requirement | 2.4G Wi-Fi (video and Wi-Fi variants); button-only variant requires no Wi-Fi |
11. Important Notes and Cautions
- Dry food only: Do not use wet food, raw food, freeze-dried with moisture, or moist treats. Moisture causes auger jamming and bacterial growth inside the hopper.
- Kibble size range: Ensure dry food diameter is between 3 and 18 mm. Kibble larger than 18 mm may jam the auger; kibble smaller than 3 mm may dispense inaccurately or leak.
- Power adapter: The unit ships with a USB power cable. A 5V / 2A USB power adapter is recommended for stable operation and must be supplied by the buyer or end user.
- Batteries not included: Three D-size (LR20 / 号) alkaline batteries are required for backup power. Batteries are for emergency use only; app control and camera are disabled in battery mode.
- Wi-Fi band: A 2.4G Wi-Fi network is required for the video and Wi-Fi variants. The device does not support 5G Wi-Fi bands. Most dual-band routers allow separate 2.4G and 5G SSIDs.
- First-time setup: Wash the hopper and both stainless-steel bowls before first use. Run a test dispense with a small amount of kibble to confirm portion accuracy and that both bowls receive food evenly.
- Regular cleaning: Wash the food bowls weekly and the hopper every 2–3 weeks to prevent stale oil buildup. Do not immerse the main electronic unit in water or other liquids.
- Battery lifespan: The approximately 6-hour backup duration is an estimate and depends on battery quality and dispensing frequency. Replace batteries every 3–6 months even if unused, as alkaline batteries may leak over time.
- Camera placement: Position the feeder against a wall or corner for an optimal camera angle. The elevated base ensures both bowls are within the camera field of view. Avoid placing the unit in direct sunlight, which may cause glare in the camera image.
- Not a substitute for human care: For absences longer than 4–5 days, arrange a pet sitter or neighbor to check on the pet, refill water, and clean litter. The feeder handles food only — it does not provide water or companionship.
- Firmware variant note: The standard unit ships with Anju Cloud App firmware. The Tuya Smart public-app firmware (with 10 meals / 12 portions and Alexa / Google Assistant support) is available as an ODM customization and is not the default stock configuration.



